Copywriting

I love the copywriting puzzle. Figuring out a billboard headline that says a million things. Or a brochure that doesn’t bore people. I’ve worked with clients in publishing, film, retail, advertising and design for over 20 years. My copywriting scope includes promos for film, digital assets and content, brochures, radio commercials, corporate communication, business articles, video scripts, web sites, press and billboard advertising. The lot.

A Mini Portfolio

Commercial Video Scripts

BCIT Women in Engineering Campaign

Become an engineering trailblazer. The world needs the unique perspectives, problem-solving skills, and creativity of women. This script showcased the inspirational stories from three women-identifying graduates and students in engineering.

Father’s Day on Parliament Hill

Championed by MP Matt Jeneroux, ‘Father’s Day on Parliament Hill’ brings together stakeholders and policy makers to bring awareness to men’s mental health. Working with The Adams Agency, I wrote the script for this virtual edition, to bring together Canadian men and help end the stigma.

Alberta Liquor Stores Association

As part of the #AlbertaRocks campaign, and working with The Adams Agency, I wrote a tongue-in-cheek script to counter misinformation being spread in Ontario about Alberta’s liquor laws and stores. We used the beautifully deadpan Alberta Curling Champion Brendan Bottcher, as a nod to the spokesperson for Ontario Beer Facts (Curling Champion Glenn Howard).

Statics: lululemon

In-Store: BC Liquor Stores

Packaging: Coligny Creek Egg Co.